What I Do

Solve Growth Problems That Cross Functional Boundaries

Growth challenges rarely fit neatly into one department. A problem that looks like marketing may actually be rooted in customer experience, pricing, product strategy, competitive positioning, or a lack of actionable information.

Big Sky Growth helps organizations understand what's happening, identify the right opportunities, and turn insights into practical strategies that deliver measurable results.

I bring together senior executive experience, consumer and market intelligence, creative thinking, and business analytics to help organizations make smarter decisions and accelerate growth.

Growth & Commercial Strategy

Find the opportunities. Build the plan. Deliver results.

Whether your business is experiencing stagnant revenue, facing new competition, or exploring opportunities for expansion, I help identify the underlying issues and develop strategies that connect market opportunities to business performance.

Services include:

• Revenue growth and commercial strategy

• Product and portfolio strategy

• Pricing, packaging, and monetization

• Market entry and expansion

• New product and service development

• Go-to-market strategy

• Customer acquisition and retention

Typical questions I help answer:

Where will our next phase of growth come from? Why has revenue stalled? Which products, customers, or markets offer the greatest potential? How can we improve customer lifetime value?

Customer & Market Intelligence

Turn information into competitive advantage.

Understanding customers, competitors, and market dynamics is essential to making sound strategic decisions. I combine consumer research, customer data, competitive intelligence, and marketplace analysis to identify opportunities that might otherwise be overlooked.

Services include:

• Consumer and customer research

• Market and competitive intelligence

• Customer segmentation and audience strategy

• Consumer behavior and emerging trends

• Product and concept evaluation

• Market opportunity assessment

• Research synthesis and strategic recommendations

Typical questions I help answer:

Who are our most valuable customers? What unmet needs could create new opportunities? How is our market changing? What do customers really value, and how should that influence our strategy?

Marketing & Customer Strategy

Build stronger brands and more valuable customer relationships.

Effective marketing starts with understanding customers and creating a compelling reason for them to choose you. I help organizations strengthen their positioning, connect with the right audiences, and build marketing and customer engagement programs that support long-term growth.

Services include:

• Brand positioning and messaging

• Marketing strategy and integrated campaigns

• Digital marketing and customer acquisition

• Customer journey and experience improvement

• CRM, marketing automation, and lifecycle strategy

• Retention, renewal, and loyalty programs

• Content and communications strategy

• Marketing effectiveness and optimization

Typical questions I help answer:

Why aren't we attracting the right customers? Is our brand clearly differentiated? Where are we losing customers? How can we improve marketing effectiveness and strengthen customer relationships?

Analytics & Executive Decision Support

Make better decisions with the data you already have.

Many organizations have more data than they can effectively use. I help translate business, customer, and marketplace information into clear insights, practical recommendations, and measurable action.

Combining extensive executive decision-making experience with modern analytics capabilities, I bridge the gap between technical analysis and business strategy.

Services include:

• Business intelligence and performance analysis

• KPI development and reporting

• Customer and revenue analytics

• Marketing and campaign measurement

• Dashboard development and data visualization

• Sales and revenue forecasting

• Strategic research and decision support

• AI-assisted research, analysis, and workflow improvement

Typical questions I help answer:

Which metrics matter most? What is driving changes in performance? Where should we invest our resources? How can we turn our data into better business decisions?

How We Can Work Together

Every organization has different needs. Big Sky Growth offers flexible ways to access experienced strategic leadership and analytical expertise.

Strategic Projects

Focused engagements designed to address a specific business challenge, evaluate an opportunity, or develop a strategy with clear recommendations and deliverables.

Fractional or Interim Leadership

Senior-level marketing, growth, strategy, or insights leadership for organizations that need experienced guidance without adding a permanent executive position.

Executive Advisory

Ongoing strategic counsel, research, analysis, and decision support for leaders navigating growth challenges, competitive change, or important business decisions.

Not Sure Exactly What You Need?

Sometimes the hardest part is identifying the real problem.

Let's start with a conversation about your business, your opportunities, and what's getting in the way. Together, we can determine where focused analysis, fresh perspective, and experienced leadership can make the greatest difference.

LET'S TALK